As Head of Design at 'Spike', I assumed responsibility for overseeing both paid and organic traffic initiatives. This entailed leading the design process for a diverse range of advertisements, including static images, videos, and commercials, distributed across various social media platforms and YouTube.
Here, you'll find a selection of ads and marketing projects, each underscoring my involvement in guiding creative development and refining messaging strategies. From the initial storyboarding phase to final monetization, A/B testing, and continuous performance analysis, ensuring optimized messaging and design for maximum conversion.
Youtube commercials
Holiday-Themed Campaign
Holidays present a valuable opportunity to make an impact, as it's a time when consumers are actively seeking products or services, often including the purchase of new devices. By crafting a holiday-themed campaign, I aimed to tap into the sentiment and resonate with the audience in a creative way through humor and witty copywriting. I firmly believe that evoking emotion while leveraging the holiday spirit not only boosts visibility but also builds a strong connection with consumers, ultimately leading to a memorable and successful marketing campaign.
Competitive Advertising:
In the realm of competitive advertising, we strategically position our offerings against those of our rivals. In this series of ads, we aim to persuade consumers to favor our brand by emphasizing the challenges associated with using our competitors' app for business purposes.
Advertising in LinkedIn
LinkedIn advertising requires a distinct strategy as it's tailored to a business-focused clientele. The messaging is finely tuned to highlight immediate benefits, resonating with professionals seeking practical solutions. The design is intended to be modern hi-tech and dynamic. The following advertisements are a part of a larger campaign that also includes productivity-related articles, blog posts, and video ads.
Navigating Social & Community During the Covid-19 Pandemic
As part of our effort to provide support and resources during the pandemic, we've curated a series of insightful articles and practical tips to help individuals navigate the 'work from home' landscape with ease and effectiveness. Our aim was to foster a strong sense of community and offer valuable guidance for maintaining productivity and well-being in the midst of the pandemic. And what better way to do so than with an animated, goofy cat? After all, humor is a powerful healer.
Halloween Pack
Introducing a captivating set of animated gifs exclusively released for our users on various social media platforms. This creative collection not only promotes the app, but also seeks to enrich our community's engagement and spirit. I firmly believe that a brand's active participation in holidays fosters a deeper connection with its audience.
Visual Consistency for Enhanced Brand Recognition
Cohesive look to enhance brand recognition, the purple main color acts as a visual anchor, and I indicated a "sequential advertising" strategy that relies on the user being presented a message that is later reinforced with a hard-sale to elevate conversion.
Utilizing Creative Design to Convey a Profound Message
In response to the ongoing conflict in Ukraine, we aim to underscore our brand's dedication to meaningful causes. Our decision to express solidarity with Ukraine not only serves as a powerful testament but also emphasizes the shared values that define our brand. This act resonates with our audience, strengthening the positive image of our brand.
I've built a concept that highlights the core of our product: simple communication, which is now affected. With this visual, I aim to suggest our product as a means to facilitate connections during this difficult time, while also paying tribute to the Ukrainian flag.
This is my way of making a difference through the language of design.
