In the pursuit of optimizing user engagement and conversion rates, we conducted an A/B test focused on redesigning the App Store screens. The goal was to enhance user experience and increase app downloads.
The first stage included an of three completely distinct designs (A-B-C test) showing significant noticeable differences of color, design style and element-placement. Variant A lead by 15% and featured a minimalist layout with prominent visuals, concise descriptions, and strategically placed visuals highlighting features and benefits.
After establishing a clear design direction, in the second stage, we meticulously dissected each variant to identify specific design elements that could be fine-tuned for optimal performance. The results showed promising insights, with the final design demonstrating a notable 25% increase in app downloads over the original version.
In the next sections, I'll go over several examinations that were performed to maximize the results, final designs, and how I tackled each individual platform or device.
Tailoring App-Store slides to different platforms is a strategic imperative in today's diverse digital ecosystem. Each platform, whether it be iOS, Android, or emerging technologies like virtual reality, comes with its unique user base, expectations, and visual paradigms. By conducting separate tests for each platform, we unlock the potential for hyper-targeted optimization. This allows us to discern what resonates most with specific audiences, ensuring that our app's value proposition is not only clear but also compelling.
The introduction of a more robust, bold and eye-catching commercial visual language was a key decision for digital spaces such as the "App-Store Story" and to the "App of the day". A deliberate maneuver designed to stand out among competitors. It draws attention in a crowded marketplace, increasing conversion rates.
On the Meta-Oculus Store, we made a transition to a 3D visual language. This shift not only aligns our brand with the evolving landscape of immersive experiences but also provides a consistent and engaging user experience within the VR 3D environment. It's a testament to our adaptability and demonstrate a clear intent to position the brand in forefront of technological innovation.
This effort was part of a collaboration with 'Meta'. The app was featured in Mark Zukerberg's "Oculus" launch. We gained access to a wider new target audience, received wonderful visibility, and Meta praised the design team on our job.
