Through extensive client interactions and a deep understanding of their requirements, we identified the potential to leverage our app's benefits and tailor them specifically to the needs of businesses.
Our journey from B2C to B2B began with an in-depth analysis of our competitors to obtain market insights. Then we embarked on a transformative journey, crafting a new product meticulously designed to address the unique challenges of our business clients. This shift required a comprehensive 360-degree reevaluation of our approach. We adapted our tone of voice to resonate with the corporate world, emphasizing the inherent value we offered to our B2B audience.
Furthermore, we developed new visual identity that seamlessly integrated with our main brand identity, ensuring a consistent and recognizable image while catering to the distinct sensibilities of our newfound clientele. This evolution represents not just a change in direction, but a commitment to delivering tailored solutions that meet the precise needs of our business partners.
Our business proposal transformed into a dedicated landing page, set to integrate and gradually supplant our main site based on positive feedback. In the next section, you'll get a preview of the website's UX/UI design, branding, and a walkthrough of the key elements and creative decisions.
Check out live website - Here
Hero & Messaging
A significant effort and thoughtful deliberation were dedicated to encapsulating our product's strategic shift effectively. After careful consideration, we arrived at a compelling title that succinctly conveys the new product's value proposition to the business audience through a whimsical modification of a familiar phrase.
Icons
A mature, business-oriented icon set was custom-built to effectively represent product features that would be appealing to business users.
Motion in digital spaces
The new visual language was designed with motion in mind, intended to work seamlessly in digital spaces. It brings dynamic movement to static symbols, effectively capturing user attention on both the landing page and within the app.
"Work Better Together"
I wanted the product to appeal to a variety of businesses by showcasing how diverse sectors and individuals can seamlessly collaborate within one app. This presentation mirrors the structure of a genuine business, proposing that everyone can benefit from the product, saving them time, money, and minimizing the need for frequent app switching.
